{"id":86283,"date":"2019-04-09T19:09:06","date_gmt":"2019-04-09T22:09:06","guid":{"rendered":"http:\/\/www.unicap.br\/assecom1\/?p=86283"},"modified":"2019-06-21T15:21:40","modified_gmt":"2019-06-21T18:21:40","slug":"mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school","status":"publish","type":"post","link":"https:\/\/www1.unicap.br\/assecom1\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\/","title":{"rendered":"MBAs da Unicap com metodologia inspirada na Harvard Business School"},"content":{"rendered":"<p>O desenvolvimento de l\u00edderes e profissionais a partir de uma constru\u00e7\u00e3o coletiva de conhecimento. Essa \u00e9 a proposta da metodologia dos cursos de MBA, oferecidos pela Unicap, inspirada na experi\u00eancia da escola de neg\u00f3cios da Universidade de Harvard. O projeto pedag\u00f3gico foi apresentado na noite desta segunda-feira (8\/04) pelo diretor da Cat\u00f3lica Business School, <a href=\"http:\/\/www.mxavier.com.br\/?url=mauricio\">Prof. Msc. Maur\u00edcio Xavier<\/a>. A aula inaugural reuniu, no audit\u00f3rio Dom Helder Camara, as turmas dos MBAs em Gest\u00e3o de Neg\u00f3cios; Gest\u00e3o de Projetos; Gest\u00e3o de Pessoas e Desenvolvimento Organizacional; Investimento em A\u00e7\u00f5es e Mercado de Capitais; e Finan\u00e7as e Controladoria.<\/p>\n<figure id=\"attachment_86284\" aria-describedby=\"caption-attachment-86284\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?ssl=1\"><img data-attachment-id=\"86284\" data-permalink=\"https:\/\/www1.unicap.br\/assecom1\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\/img_9778-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?fit=5184%2C3456&amp;ssl=1\" data-orig-size=\"5184,3456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS REBEL T5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1554749908&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_9778\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?fit=640%2C427&amp;ssl=1\" loading=\"lazy\" class=\"wp-image-86284 size-medium\" src=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9778.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-86284\" class=\"wp-caption-text\">Fotos: Pedro Borges<\/figcaption><\/figure>\n<p>Maur\u00edcio Xavier destacou que a grade curricular foi organizada em tr\u00eas n\u00edveis: <em>basic<\/em>, <em>intermediate<\/em> e <em>advanced. <\/em>Algumas disciplinas do primeiro m\u00f3dulo ser\u00e3o comuns a todos os cursos. &#8220;A ideia de juntar as turmas \u00e9 estimular contato com pessoas de outras \u00e1reas&#8221;, disse ele ao convidar os alunos para o <em>coffee break. <\/em>&#8220;Durante as aulas haver\u00e1 paradas estrat\u00e9gicas para que voc\u00eas possam se integrar e fazer <em>networking<\/em>, que \u00e9 a palavra chave do mercado&#8221;.<\/p>\n<p>Durante a apresenta\u00e7\u00e3o, ele destacou sete aspectos que ir\u00e3o nortear o ensino-aprendizagem dos MBAs da Unicap. O primeiro coloca o estudante no centro do processo; o segundo trata do papel do professor, &#8220;que \u00e9 o de facilitador&#8221;. Na sequ\u00eancia, temas como autonomia do aluno; cultura escolar (regras, procedimentos exigidos pela legisla\u00e7\u00e3o dos cursos presenciais); instala\u00e7\u00f5es &#8220;baseadas no modelo das grandes escolas de neg\u00f3cio do mundo com espa\u00e7o inteiramente pensado para o desenvolvimento do conhecimento&#8221;; avalia\u00e7\u00e3o; e tecnologia. &#8220;O MBA \u00e9 um facilitador do encarreiramento&#8221;, disse Xavier, que atua no mercado como consultor h\u00e1 25 anos.<\/p>\n<figure id=\"attachment_86289\" aria-describedby=\"caption-attachment-86289\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?ssl=1\"><img data-attachment-id=\"86289\" data-permalink=\"https:\/\/www1.unicap.br\/assecom1\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\/img_9819\/\" data-orig-file=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?fit=5184%2C3456&amp;ssl=1\" data-orig-size=\"5184,3456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS REBEL T5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1554750871&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_9819\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?fit=640%2C427&amp;ssl=1\" loading=\"lazy\" class=\"wp-image-86289 size-medium\" src=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9819.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-86289\" class=\"wp-caption-text\">Fotos: Pedro Borges<\/figcaption><\/figure>\n<p>Citando a <a href=\"http:\/\/www.ceesd.org.br\/piramide-de-aprendizagem-de-william-glasser\/\">pir\u00e2mide de William Glasser<\/a>, Xavier afirmou que a metodologia ativa de ensino aumenta a aprendizagem em 90% e que o processo na Cat\u00f3lica Business School ser\u00e1 o de aprendizagem disruptiva. &#8220;Ela ser\u00e1 autodirecionada porque voc\u00ea vai dar o ritmo de como voc\u00ea vai estudar; personalizada porque vamos ter teoria e pr\u00e1tica misturada com voc\u00ea. A gente quer que voc\u00ea contextualize na sua vida, na sua carreira e na sua empresa. \u00c9 isso que vai gerar conhecimento&#8221;, explicou ele, dizendo que esse modelo de aprendizagem tamb\u00e9m \u00e9 democr\u00e1tico.<\/p>\n<p>As aulas foram estruturadas em quatro momentos. A primeira meia hora ser\u00e1 a de revis\u00e3o da aula anterior. &#8220;\u00c9 uma maneira de ser justo com quem consegue chegar no hor\u00e1rio sem prejudicar aquele aluno que tem problemas na mobilidade. A gente est\u00e1 no Centro da cidade e sabe como \u00e9 dif\u00edcil esse deslocamento&#8221;. O segundo momento da aula ser\u00e1 dedicado \u00e0 parte te\u00f3rica. Depois, haver\u00e1 quest\u00f5es pr\u00e1ticas contextualizadas em <em>case study<\/em>. Por \u00faltimo, &#8220;as discuss\u00f5es envolvendo todos os presentes&#8221;, detalhou Maur\u00edcio.<\/p>\n<p>A aula inaugural contou com a presen\u00e7a da Pr\u00f3-reitora de Pesquisa e P\u00f3s-gradua\u00e7\u00e3o, Prof\u00aa Dr\u00aa Valdenice Jos\u00e9 Raimundo; do Pr\u00f3-reitor Administrativo, Prof\u00ba Msc. M\u00e1rcio Waked (que coordena os MBAs em Gest\u00e3o de Neg\u00f3cios e Gest\u00e3o de Projetos); al\u00e9m dos coordenadores do MBA em Gest\u00e3o de Pessoas e Desenvolvimento Organizacional (Msc. Karla Theonilla, gerente de RH da Universidade); Investimento em A\u00e7\u00f5es e Mercado de Capitais (Dr\u00aa Ana Cristina Guimar\u00e3es Carneiro); e Finan\u00e7as e Controladoria (Msc. Silas Pacheco Figueira, diretor de Centro de Ci\u00eancias Sociais\u00a0 &#8211; CCS &#8211; da Universidade).<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"640\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/www1.unicap.br\\\/assecom1\\\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\\\/&quot;,&quot;likes_blog_id&quot;:205082007}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 640px; height: 286px;\" data-original-width=\"640\" data-original-height=\"286\" > <div class=\"gallery-group images-1\" style=\"width: 427px; height: 286px;\" data-original-width=\"427\" data-original-height=\"286\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www1.unicap.br\/assecom1\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\/img_9823\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"423\"> <meta itemprop=\"height\" content=\"282\"> <img data-attachment-id=\"86290\" data-orig-file=\"https:\/\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9823.jpg\" data-orig-size=\"5184,3456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS REBEL T5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1554750909&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_9823\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9823.jpg?fit=300%2C200&#038;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9823.jpg?fit=640%2C427&#038;ssl=1\" src=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9823.jpg?w=423&#038;h=282&#038;crop&#038;ssl=1\" width=\"423\" height=\"282\" data-original-width=\"423\" data-original-height=\"282\" itemprop=\"http:\/\/schema.org\/image\" title=\"IMG_9823\" alt=\"Silas, Cristina, M\u00e1rcio e Valdenice\" style=\"width: 423px; height: 282px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Silas, Cristina, M\u00e1rcio e Valdenice <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-2\" style=\"width: 213px; height: 286px;\" data-original-width=\"213\" data-original-height=\"286\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www1.unicap.br\/assecom1\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\/img_9809\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"209\"> <meta itemprop=\"height\" content=\"139\"> <img data-attachment-id=\"86288\" data-orig-file=\"https:\/\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9809.jpg\" data-orig-size=\"5184,3456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS REBEL T5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1554750239&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_9809\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9809.jpg?fit=300%2C200&#038;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9809.jpg?fit=640%2C427&#038;ssl=1\" src=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9809.jpg?w=209&#038;h=139&#038;crop&#038;ssl=1\" width=\"209\" height=\"139\" data-original-width=\"209\" data-original-height=\"139\" itemprop=\"http:\/\/schema.org\/image\" title=\"IMG_9809\" alt=\"Fotos: Pedro Borges\" style=\"width: 209px; height: 139px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Fotos: Pedro Borges <\/div> <\/div> <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www1.unicap.br\/assecom1\/mbas-da-unicap-com-metodologia-inspirada-na-harvard-business-school\/img_9802\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"209\"> <meta itemprop=\"height\" content=\"139\"> <img data-attachment-id=\"86286\" data-orig-file=\"https:\/\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9802.jpg\" data-orig-size=\"5184,3456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS REBEL T5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1554750090&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_9802\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9802.jpg?fit=300%2C200&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9802.jpg?fit=640%2C427&#038;ssl=1\" src=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2019\/04\/IMG_9802.jpg?w=209&#038;h=139&#038;crop&#038;ssl=1\" width=\"209\" height=\"139\" data-original-width=\"209\" data-original-height=\"139\" itemprop=\"http:\/\/schema.org\/image\" title=\"IMG_9802\" alt=\"Fotos: Pedro Borges\" style=\"width: 209px; height: 139px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Fotos: Pedro Borges <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>O desenvolvimento de l\u00edderes e profissionais a partir de uma constru\u00e7\u00e3o coletiva de conhecimento. Essa \u00e9 a proposta da metodologia dos cursos de MBA, oferecidos pela Unicap, inspirada na experi\u00eancia da escola de neg\u00f3cios da Universidade de Harvard. O projeto pedag\u00f3gico foi apresentado na noite desta segunda-feira (8\/04) pelo diretor da Cat\u00f3lica Business School, Prof. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":86287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts\/86283"}],"collection":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/comments?post=86283"}],"version-history":[{"count":6,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts\/86283\/revisions"}],"predecessor-version":[{"id":88854,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts\/86283\/revisions\/88854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/media\/86287"}],"wp:attachment":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/media?parent=86283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/categories?post=86283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/tags?post=86283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}