{"id":46654,"date":"2014-04-30T11:28:43","date_gmt":"2014-04-30T14:28:43","guid":{"rendered":"http:\/\/www.unicap.br\/assecom1\/?p=46654"},"modified":"2014-04-30T11:28:43","modified_gmt":"2014-04-30T14:28:43","slug":"workshop-e-realizado-na-semana-de-publicidade-da-catolica","status":"publish","type":"post","link":"https:\/\/www1.unicap.br\/assecom1\/workshop-e-realizado-na-semana-de-publicidade-da-catolica\/","title":{"rendered":"Workshop \u00e9 realizado na Semana de Publicidade da Cat\u00f3lica"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154907-e1398741205753.jpg?ssl=1\"><img data-attachment-id=\"46657\" data-permalink=\"https:\/\/www1.unicap.br\/assecom1\/workshop-e-realizado-na-semana-de-publicidade-da-catolica\/20140428_154907\/\" data-orig-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154907-e1398741205753.jpg?fit=700%2C394&amp;ssl=1\" data-orig-size=\"700,394\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GT-I9195&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1398700146&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.7&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.05&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"20140428_154907\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154907-e1398741205753.jpg?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154907-e1398741205753.jpg?fit=640%2C360&amp;ssl=1\" loading=\"lazy\" class=\"alignnone size-full wp-image-46657\" src=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154907-e1398741205753.jpg?resize=640%2C360&#038;ssl=1\" alt=\"20140428_154907\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Na tarde desta ter\u00e7a-feira (28), o curso de Publicidade e Propaganda da Universidade Cat\u00f3lica de Pernambuco promoveu um workshop da Semana Lente de Aumento, organizado pela coordenadora do curso, Jana\u00edna Calazans. As apresenta\u00e7\u00f5es foram conduzidas por Lucas David (Grupo Nove) e Clarissa Borges (Aleixo Comunica\u00e7\u00e3o).<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_144405-e1398741349862.jpg?ssl=1\"><img data-attachment-id=\"46658\" data-permalink=\"https:\/\/www1.unicap.br\/assecom1\/workshop-e-realizado-na-semana-de-publicidade-da-catolica\/20140428_144405\/\" data-orig-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_144405-e1398741349862.jpg?fit=700%2C394&amp;ssl=1\" data-orig-size=\"700,394\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GT-I9195&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1398696245&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.7&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.025&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"20140428_144405\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_144405-e1398741349862.jpg?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_144405-e1398741349862.jpg?fit=640%2C360&amp;ssl=1\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-46658\" src=\"https:\/\/i0.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_144405.jpg?resize=150%2C150&#038;ssl=1\" alt=\"20140428_144405\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Clarissa pautou sua apresenta\u00e7\u00e3o explicando o conceito de um profissional de m\u00eddia e como ele trabalha. \u201cO m\u00eddia \u00e9 a ponte entre a ag\u00eancia e o ve\u00edculo, sendo ele TV, r\u00e1dio, internet, revista, entre outros\u201d, frisou. Em seguida, ela apresentou pontos para planejar uma m\u00eddia eficaz para o cliente como, por exemplo, direcionar a campanha para o p\u00fablico-alvo, pesquisar sobre o mercado atual, verificar a concorr\u00eancia. <a href=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154712-e1398741475622.jpg?ssl=1\"><img data-attachment-id=\"46659\" data-permalink=\"https:\/\/www1.unicap.br\/assecom1\/workshop-e-realizado-na-semana-de-publicidade-da-catolica\/20140428_154712\/\" data-orig-file=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154712-e1398741475622.jpg?fit=700%2C394&amp;ssl=1\" data-orig-size=\"700,394\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GT-I9195&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1398700032&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.7&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"20140428_154712\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154712-e1398741475622.jpg?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154712-e1398741475622.jpg?fit=640%2C360&amp;ssl=1\" loading=\"lazy\" class=\"alignright size-thumbnail wp-image-46659\" src=\"https:\/\/i2.wp.com\/www1.unicap.br\/assecom1\/wp-content\/uploads\/2014\/04\/20140428_154712.jpg?resize=150%2C150&#038;ssl=1\" alt=\"20140428_154712\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>O publicit\u00e1rio Lucas falou sobre o que ajuda os estudantes a se tornarem estagi\u00e1rios, e, futuramente, profissionais dentro do mercado publicit\u00e1rio e tamb\u00e9m apresentando dicas assertivas sobre o que os alunos devem pensar no momento da cria\u00e7\u00e3o. Al\u00e9m disso, ele abordou sobre pontos relacionados \u00e0s redes sociais (<em>Instagram<\/em>, <em>Twitter<\/em>, <em>Facebook<\/em>) como um espa\u00e7o para publicidade. \u201c\u00c9 importante conhecer as redes sociais como ferramentas publicit\u00e1rias para que voc\u00ea possa pensar em ideias originais para elas\u201d, explicou. Durante sua apresenta\u00e7\u00e3o, os alunos de Publicidade tiveram a oportunidade de fazer exerc\u00edcios pr\u00e1ticos de cria\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na tarde desta ter\u00e7a-feira (28), o curso de Publicidade e Propaganda da Universidade Cat\u00f3lica de Pernambuco promoveu um workshop da Semana Lente de Aumento, organizado pela coordenadora do curso, Jana\u00edna Calazans. As apresenta\u00e7\u00f5es foram conduzidas por Lucas David (Grupo Nove) e Clarissa Borges (Aleixo Comunica\u00e7\u00e3o). Clarissa pautou sua apresenta\u00e7\u00e3o explicando o conceito de um profissional [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":46657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts\/46654"}],"collection":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/comments?post=46654"}],"version-history":[{"count":9,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts\/46654\/revisions"}],"predecessor-version":[{"id":46696,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/posts\/46654\/revisions\/46696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/media\/46657"}],"wp:attachment":[{"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/media?parent=46654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/categories?post=46654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www1.unicap.br\/assecom1\/wp-json\/wp\/v2\/tags?post=46654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}